MOBILE APPLICATION FOR SKIERS AND SNOWBOARDERS
TO CREATE AND SHARE CUSTOM SKI ROUTES AND TO KEEP TRACK OF THEIR FRIENDS
Brief: Develop empathy for REI's users and understand their emotional and rational needs to inform the design of a new and improved digital experience.
Opportunity: Looking at REI's current digital landscape, we noticed an opportunity to improve their current offering to skiers and snowboarders. REI is committed to providing value to outdoorsmen and women and their current snow and ski app was lacking valuable features.
Problem: Maintaining a large group on a ski mountain can be tough. Especially when you're flying down a mountain and happen to pass a fork in the trail. What do you do? Do you come to a complete stop, losing all momentum, so that you can navigate your group in the right direction? Or do you choose a direction and hope that everyone follows?
Solution: Create a mobile app that allows users to keep track of their friends while skiing or snowboarding as well as provides the ability to create and share custom trail routes.PROCESS AND LEAVE BEHIND
My team and I created a mobile application for skiers and snowboarders that allows them to keep track of their friends as well as provide the ability to create and share custom trail routes. To seamlessly connect users to their friends, users are required to log in using their Facebook accounts. Once logged in, the first step is for the user to select wich mountain or ski resort they are either at or going to be at.
Once checked-in at the mountain or ski resort, the user will arrive at a homepage with the three main tasks displayed: Your Crew, which initially prompts the user to select their friends they will be riding with. Once their crew is selected, the user then has the ability to message their crew or to view their current locations as well as share their own location. The second option is Your Routes, which is where users can create custom routes on the mountain and share those routes with their crew. Finally, Your Stats will show the user personalized statistics from skiing or snowboarding such as max speed, average descent, and average time per run. Additionally, the user has the option to share these stats with their crew or post on Facebook.
Through primary and secondary research I developed a deep understanding of REI users and their needs to design the basic functionality of the application. I wrote and designed use cases, user flow diagrams, and information architecture as well as assisted in wireframing and UI design of the application screens.